Matter and digital meet at the IAB Forum.
In our time, digital is beginning to shape reality, by contaminating the matter and blending into a new dimension. The human being is ready to follow this evolution and shed his skin.
On the occasion of 2017 IAB Forum, titled “Born Digital”, we narrated the transition of human beings from physical to digital, and all the new ways of using the digital: hand, mouth and mind.
For the second year in a row, we developed the creativity for IAB Italia’s event, the most important appointment in Italy about digital.
Client: IAB Italia | Creative Director: Francesco Guerrera | Art Director: Elisa Villa | Copywriter: Carlotta Schoen | 3D Artist: Alessandro Facchini | Client Director: Marco Andolfato | Account Manager: Irene Bruni