Santàl’s fruit juices are simply the best on the market (in fact, they are market leaders in their sector), but they had stopped communicating to the wide audience for some time. Santàl (Parmalat-Lactalis Group) asked us to develop a campaign that would restore the brand’s visibility, its dynamism and its contemporaneity, by communicating their most innovative products.
We designed a giant billboard by colouring with fruits the walls of the main Italian cities during summer. The result is a surreal, yet joyful and spectacular iconographic representation of the authenticity of Santàl fruit juices’ flavours.
Client: Santàl | Creative Directors: Sandro Baldoni, Francesco Guerrera | Art Director: Elisa Villa | Copywriter: Davide Canepa | Client Manager: Marco Andolfato | Account Manager: Irene Bruni | CGI & Post-production: LSD